Business Model Canvas
Interactive strategy mapping across 9 core business pillars
Key Partners3
European Original Equipment Manufacturers (OEMs)
Leading European soil tillage & wear parts manufacturers (Forges & Metallurgy). Provide exclusive distribution rights for Morocco.
Regional Agricultural Dealer Network (300+ Accounts)
Tier-1 and Tier-2 independent spare part shops across Saïss, Gharb, Tadla, and Souss-Massa.
Crédit Agricole du Maroc & Attijariwafa Bank
Financial institutions providing trade credit facilities, Letter of Credit (LC) handling, and local bank bill clearing (Effets de Commerce).
Key Activities3
Consignment Warehouse & Express Logistics Dispatch
Central hub operations in Meknès & Casablanca. 24-hour delivery guarantee to regional agricultural basins.
"Club Mécanicien" Technical Field Roadshows
On-site technical training and demonstrations for chief mechanics, CUMA presidents, and tractor operators.
Trade Credit Vetting & Risk Monitoring
Strict scoring protocol for dealer credit lines using 30/60/90-day bank bills (*Effets de Commerce*).
Key Resources3
Central Stock & Strategic Inventory (€300k)
Safety stock buffer of fast-moving plow shares, points, discs, and tiller blades at Meknès warehouse.
Senior Technical Agronomists & Field Sales Engineers
15+ years combined expertise in soil-tool mechanics and North African agricultural machinery.
Digital B2B Order Portal & ERP System
Real-time inventory lookup, automated order entry, and client credit tracking system.
Value Propositions3
3x Longer Wear Life vs Low-Grade Imports
Heat-treated forged steel parts engineered specifically for heavy, abrasive Moroccan clay soils.
Zero Downtime 24h Express Delivery
Eliminates costly harvest and soil preparation delays with local safety stock buffers.
Turn-Key Commercial & Legal Risk Shield for European OEM
Zero expat fixed costs for manufacturer while securing 100% credit risk coverage through EUROVITAGRI local SARL structure.
Customer Relationships2
Dedicated Regional Field Account Managers
Personal monthly visits to every Tier-1 dealer and corporate farm manager.
"Club Mécanicien" VIP Loyalty & Technical Support
Exclusive technical seminars, field testing days, and direct emergency hotline for head mechanics.
Channels2
Direct Field Sales Fleet & Technical Vans
Mobile presentation units visiting workshop owners in major agricultural basins (Saïss, Gharb, Souss).
B2B Dealer WhatsApp & Mobile Web Ordering Portal
Fast digital order placement for quick stock replenishment by store managers.
Customer Segments2
Independent Agricultural Spare Parts Retailers (300+)
Local shop owners supplying farmers in Meknès, Fès, Kenitra, Beni Mellal, Taroudant, and Berkane.
Corporate Farming Holdings & Agri-Contractors (ETA)
Large-scale operators running multi-tractor fleets requiring continuous wear parts supply.
Cost Structure3
FOB/CIF Product Purchasing & Freight Costs
European factory product acquisition costs under EUR.1 preferential zero customs duty.
Central Warehouse Lease & Express Logistics Ops
Fixed hub costs in Meknès and regional dispatch fleet maintenance.
Sales Commission & Field Technical Roadshows
Performance-based sales incentives and demonstration expenses.
Revenue Streams3
B2B Wholesale Wear Parts Sales
Direct gross margin (28%–35%) on high-volume plow shares, disc blades, and points.
Agency Commission Model (Phase 1 Consignment)
12% management commission on direct-billed corporate farming contract shipments.
Premium Technical Service & Custom Fitting Contracts
Value-added technical installation contracts for large agricultural holdings.