Executive KPI Performance
Real-time performance metrics and growth indicators
FinancialOn Track
Total Revenue
€783,000
+18.6%vs prev. period
Target: €850,00092.1%
FinancialOn Track
Monthly Revenue
€125,400
+18.4%vs prev. period
Target: €150,00083.6%
FinancialExceeded
Gross Margin
32.4%
+4.5%vs prev. period
Target: 30%100.0%
FinancialOn Track
Operating Costs
€24,200
+1.7%vs prev. period
Target: €26,00093.1%
FinancialOn Track
Net Profit
€16,400
+31.2%vs prev. period
Target: €18,00091.1%
FinancialExceeded
ROI (Return on Investment)
28.6%
+29.4%vs prev. period
Target: 25%100.0%
SalesOn Track
Total Orders
482 Orders
+17.6%vs prev. period
Target: 500 Orders96.4%
SalesExceeded
Average Order Value (AOV)
€2,600
+6.1%vs prev. period
Target: €2,500100.0%
SalesExceeded
Conversion Rate
64.2%
+9.7%vs prev. period
Target: 60%100.0%
MarketingOn Track
Dealer Network Accounts
312 Dealers
+11.4%vs prev. period
Target: 350 Dealers89.1%
MarketingOn Track
Market Coverage
72%
+10.8%vs prev. period
Target: 80%90.0%
OperationsExceeded
24h Delivery Fulfillment Rate
98.4%
+2.0%vs prev. period
Target: 98%100.0%
OperationsExceeded
Inventory Stock Turn Rate
4.8 Turns
+17.1%vs prev. period
Target: 4.5 Turns100.0%
CustomerExceeded
Customer Retention Rate
94.5%
+3.6%vs prev. period
Target: 90%100.0%
CustomerExceeded
Trade Bill Default Rate (Bad Debt)
0.2%
-50.0%vs prev. period
Target: 1%20.0%
Executive Analytics & Trend Charts
Reporting Period View:
Revenue & Net Profit Evolution (€)
areaMonthly progression of gross sales vs net profit after operating expenses.
Monthly Sales Target vs Actual (€)
barComparison of planned sales targets against realized invoices.
Sales Distribution by Moroccan Agricultural Region
donutRegional turnover split across major farming basins.